The beauty of floristry is that you can create a beautiful creation for all occasions, whether it is to make someone smile, to show appreciation, to mourn or to celebrate. It’s almost always created to lift spirits to whoever gets given the bouquet.
Bouquets can even be made for apologies.
"We can always tell when a man's in trouble," says Jean Dennis, owner of Bloom florists in St Albans, Hertfordshire. "The trick is to find out how much trouble he's in and then work out how to get him out of it." says Storm Emin, at work in her florist shop in St Albans.
Florists in Rottingden Bringing Their Creations to Life
Floristry can include the perfection of flowers as well as their arrangement, and to the business of selling them. Much of the raw material complete for the floristry trade comes from the cut flower industry. Florist shops, along with online stores are the main flower-only outlets, but supermarkets, garden supply stores and filling stations also sell flowers.
The floristry business has a important market in the corporate and social event world, as flowers play a large part in the scheme of special events and meetings. Centerpieces, entryways, reception tables, bridal bouquets, wedding chuppahs and stage sets are only a few examples of how flowers are used in the business and social event settings. Flowers are also traditionally used in ecclesiastical settings and their arrangement is often done by skilled church volunteers.
The Joy and Torment of Floristry for Weddings
"When I first started in floristry a bride wanted sprays of purple, red and yellow with white gypsophila. says Emin. She obviously didn't know what she was talking about, but she insisted we go ahead and when she came and saw the results just before the wedding, she burst into tears. Since then
I always warn people if I think their ideas won't work."
There are fastidious brides who want to organise the minutiae of their bouquet 18 months in advance "climate change is making it very difficult to predict what will be available when," Dennis the owner says, "this spring £1m wouldn't have bought you lily of the valley because it finished flowering a month early" and last-minute brides who come in a fortnight before the big day and want Hollywood extravagance on a shoestring. One rang in on the morning of her nuptials after another florist had let her down and Emin had to construct her bouquet on the spot.
http://work.chron.com/pros-cons-being-floral-designer-13987.html
http://en.wikipedia.org/wiki/Floristry
http://callusfirst.uk.com/listing/kate-schofield-floral-design/
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