Find Us First: Online vs Physical Print with Brighton Business Directory

Is all hope lost for print?

Print publishing offers a vital tactile experience. From folding page corners to earmark favourite articles, cutting out newspaper clippings to flipping from page to page. The problem is that once you've tucked that important clipping away into a folder, you’re likely to forget about it

Although, as much as online is valuable in many ways such as cheap cost, capitalism on the general reach and convenience of the World Wide Web. There are limited benefits to print media that companies should not overlook. Research has shown that print still is very much an integral part of an ad campaign for example.

Pros & Cons to Physical Copies

Pros

• Yours forever one thing is certain, print copies are yours forever. You can hoard them, share them, lend them or borrow them. They’re subject only to the time limits you set.

• Sensory experience studies show that we retain knowledge and experiences better through physical interaction. Thumbing through pages, writing notes, and highlighting passages are all central features that we are trying to replace in the real world.

Cons

• Can’t keep up the 24 hour news cycle quickly turned into the 24 second news cycle with the rise of social media, therefore making it impossible for print publications to keep up with up to date breaking news.

• Limited feedback when you publish a print magazine, you’ll never actually know what your readers think about it. Some people may write letters in with feedback, but that’s very uncommon with today’s lazier society so these days you’ll hardly ever know without a digital site.

Pros & Cons of Online Copies

Pros

• Social sharing/community users increasingly expect to interact with the content they consume. Therefore drawing visitors to your blog for the commenting community and entice them to stay for the articles.

• Tracking and analytics the strongest benefit to digital publishing is the feedback that helps you promote your product and content. Google analytics shows you what kind of articles and features are grabbing your readers attention, how much time they spend on a page, what they do with it and how they share it. Therefore helping you manage your team and resources better.

Cons

• Shorter attention spans studies at school show school children today are able to resist distractions from work for about two minutes before checking their phones or newsfeeds. They understand and remember less, and they have greater difficulty transferring their learning to new contexts. Therefore digital media has to work extra hard to keep its attention-deficit readers engaged.

• Optimization costs the cost of the digital publishing can stack up depending on your organisational roles. A low-cost digital strategy using WordPress themes and free plugins tends to have limited appeal. Higher involvement projects that optimize the user experience for Android, Apple, tablet, and traditional desktop viewers can become costly but pay off much more.

How Brighton business directory work

In conclusion, both online and print are liked and useful – even though online has the slighter edge. A Brighton Business directory luckily takes into consideration the benefits of both online promoting and paper promoting down to these sorts of factors. Business directories focus on getting customers their advertising on the local newspaper, radio, websites and blogging and even more. Therefore Brighton business directories should stay both printed and online.