This blog is going to be about Beauty YouTubers - beauty YouTube video's are a huge thing, if you asked a lot of young girls/teens today where they learnt about how they did their makeup, according to a new survey would be 41 per cent. As it was recording that much per cent of women are watching beauty videos on YouTube or dedicated blogs - an industry that's garnered 700m hits a month worldwide, according to Pixability.
And there's no denying the success of these bloggers - 38 per cent of women say they would buy products featured in the video, found the survey by Vouchercloud.com.
But what do we learn? How to do smokey eyes and a milkmaid braid. According to YouTube smokey eyes is one of the most in demand tutorials - learning how to contour, highlight, do fancy dress make-up and pencil in our eyebrows.
Here are two of the most well known girl YouTubers in the UK that you may have heard of and why they are so successful:
Zoe Sugg - Zoella
Zoe Sugg, aged 24. Zoe is without a doubt one of the most successful and most famous beauty/fashion YouTubers of the UK, as well as being very well known worldwide. She has 5.5 million subscribers on her main YouTube channel 'Zoella', over 2 million on her vlogger channel, over 1 million on twitter and 2 million Instagram - Sugg won the 2011 Cosmopolitan Blog Award in the 'Best Established Beauty Blog' category and went on to win the 'Best Beauty Vlogger' award the following year. She was also awarded the 2013 "Best British Vlogger" award at the Radio 1 Teen Awards; the 2014 Nickelodeon Kids' Choice Award for "UK Favourite Vlogger"; and the 2014 Teen Choice Award for "Choice Web Star: Fashion/Beauty".
Succesful because:
Zoe is bubbly, sweet and a little gem. Girls look up to her, because not only is she a top notch fashion and beauty guru but she can also connect with her fans through her personal life - She first spoke about her social anxiety on a video on her YouTube channel which led to a mention about the subject on 'Loose Women' which then led her to have a chat based around social anxiety on 'This Morning'.
Tanya Burr - Pixi2woo
Tanya Burr, aged 25. Tanya is a fashion, beauty and lifestyle vlogger. She created her YouTube channel back in October 2009. She currently has over 2 million subscribers, 500k subscribers to her vlogging channel and 900k twitter followers. She is a member of the Style Haul network and is represented by Dominic Smales at Gleam Futures. Burr attends London Fashion Week each season and has been on the judging panel for the Elle Beauty Awards and she also writes a regular column for Grazia magazine. In January 2014 Burr launched a diffusion line of "eye candy" brand cosmetics through UK retailer Superdrug, called Tanya Burr Cosmetics.
Sucessful because:
Tanya is really down to earth, with both professional and humorous spirit. Tanya is becoming known for her style and inspires girls all over the world with her outfit photos on her blog. so in essence she's a role model for teen girls who aspire to do anything in fashion or beauty. Tanya has been on the front row at various fashion shows including Mulberry, Felder Felder, Gyunel and Topshop. Tanya was on the judging panels for both the ELLE & Grazia Beauty Awards. Her printed press credits include Look Magazine, Marie Claire, Company, The Sun, Grazia, Mail Online, Evening Standard, FHM, Shout, Bliss, GQ, Star, Wired and Hello!
http://www.dailymail.co.uk/femail/article-2583445/Meet-vloggers-making-millions-makeup-tutorials-Beauty-videos-reach-700-million-hits-month-mark.html
http://www.telegraph.co.uk/technology/10742430/Social-media-sensations-top-UK-Beauty-YouTubers.html
http://www.zoella.co.uk/
http://www.tanyaburr.co.uk/
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