A Day in The Life Of A Successful Social Media Strategy For Brighgton Business Directory

Social media marketing has become so inescapable that 93 percent of marketers utilize it for Brighton business directory.

Here are 5 benefits to using Social Media for Your Brighton business Directory

1. Increased Brand Recognition - Every opportunity you have to syndicate your content and upsurge your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.

For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.

2. Better brand loyalty - According to a report published by Texas Tech University, brands who get involved on social media channels enjoy higher loyalty from their customers such as Brighton business directory, The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands.

3. More Opportunities to Adapt - Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant. And as I pointed out in my article, “The Four Elements of Any Action, And How To Use Them In Your Online Marketing Initiative,” “opportunity” is the first element of any action.

4. Higher conversion rates - Social media marketing results in higher change rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands becomes more civilized by interacting in social media channels. Social media is a place where brands can act like people do, and this

Additionally, studies have shown that social media has a 100% complex lead-to-close rate than

outbound marketing, and a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof. As such, simply building your audience in social media can improve conversion rates on your existing traffic.

5. Advanced Brand Authority - Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name e.g Brighton business directory, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and commanding your brand will seem to new users. Not to mention, if you can interact with major influencers on Twitter or other social networks, your visible authority and reach will skyrocket.

http://www.theguardian.com/small-business-network/2013/aug/29/social-media-boost-business-tips
http://www.socialmediaexaminer.com/social-media-guide-small-businesses/
http://findusfirst.media/brighton-business-directory/